Many people send contact requests without writing a personal message. This takes the Social out of Social selling! So please always, always write a personal message when you ask someone to join your network. In particular when you are connecting digitally – i.e. you have not met them in person.
But how do you do this on the mobile? I am often asked by customers about this as they press the connect button without realising that you can actually personalise the message on the phone. Watch this video as I show you how it works:
Building your LinkedIn network digitally is a critical success factor for your Social Leadership and Social Selling activity. A broad, deep network will result in more exposure for your posts and also more contacts for you and your team to write to. It is a key.
So do not be afraid to write to people you have not met – but that have a clear reason for connecting with you. As long as you write a personal message!